Vision4 min

Building in Public: The Real Commitment

Why we decided to build InfraUX in public, even when we have nothing to show.

LA

Luis Ayazo

Founder & CEO

The Truth About Building in Public

September 2025. We decided to build InfraUX in public. But let's be honest from the start.

What We DON'T Have

Let's start with the truth:

  • MRR: $0 (we have no customers)
  • Active users: 0 (it's not even launched)
  • Investment: $0 (nobody has offered us anything)
  • Team: 1-2 people maximum
  • Product: A very basic MVP with many bugs

Why Building in Public (For Real)

  1. Accountability: If we say we'll do something, we have to do it
  2. Learning: Documenting the process helps us improve
  3. Authenticity: There's no room for lies when everything is public
  4. Networking: Maybe someone will be interested in the project

What We'll Really Share

The Development Process

  • Daily commits (when there are any)
  • Bugs we find
  • Features we try to build
  • Days when nothing works

The Real Numbers

  • $0 in revenue (for now)
  • 0 paying users
  • 100% bootstrap (our own money/time)
  • Hours worked vs real progress

The Real Struggles

  • How to balance this with work/life
  • The frustration of bugs
  • The loneliness of building alone
  • The fear of public failure

The Real Risks

  • Public embarrassment: If we fail, everyone will see it
  • Mental pressure: Feeling you must show progress
  • Burnout: Working in public can be exhausting
  • Criticism: The internet can be cruel

The Expected Benefits

  • Motivation: Knowing someone might be watching
  • Early feedback: If someone tries it
  • Documentation: For ourselves
  • History: If it works someday, we'll have the complete journey

The Real Commitment

We won't lie with fake metrics. We won't inflate numbers. If we have 0 users, we'll say 0. If MRR is $0, we'll say $0.

What we DO promise:

  • Total transparency about progress
  • Share the code when it's less embarrassing
  • Document real learnings
  • Not invent vanity metrics

Conclusion

Building in public when you're nobody, without a finished product, without users, without investment, is hard. But we prefer brutal honesty to beautiful lies.

If you're reading this, you're probably one of the first 5 people to do so. And that's okay. We all start from zero.

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